Diffui.ai
diffui.aiDiffui.ai, an AI startup launched by an ex-Figma employee, hired me as a design consultant to provide a second opinion on the main interface for their “diffusion-based UI design” product. I delivered rebrand explorations, a new sitemap, and the core user flow.
The current flow opens on a marketing page; “Launch Diffui” sits in the top right. Tapping through Projects, Prompt Input, and Canvas means four full screens before a user sees a result.
My recommendation, shown below, was to skip the marketing page entirely and land users straight on the prompt input screen. Users could test out the concept of diffusion-based UI design as soon as they opened the app.
The above proposal was shared with the founding CEO of Diffui, with its core tenets helping to shape future direction of the app’s home page and editor solutions.