Backwomensvoicesnow.org

Women’s Voices Now

womensvoicesnow.org

Women’s Voices Now, a 501(c) non-profit aimed at showcasing global, women and women’s rights-centered films, hired me to fully redesign their site. I returned with a fresh take that helped shift them from a non-profit blog to a modern streaming platform.

Micro case studyContent strategyFilm discoveryVisual identity
Women’s Voices Now design toolkit preview

Role

Design Owner

Timeline

8 Months

Collaborators

Leadership: Director

Collaborators: Head of Marketing, Marketing Assistant

Testing: 4 Current Users + 7 Random Testers

Engineering: 2 Engineers

Problem

A massive film library hidden within blog-style navigation

Despite having a rich library of short and feature films made by women filmmakers, the entry point to the film library was buried under “What We Do” in the blog’s navigation menu.

Solution

A streaming experience built for discovery

I delivered a redesigned homepage that positioned WVN as a modern streaming platform with multiple “Watch Now” entry points and with the film stills and covers as the focus. Additionally, the logo redesign that I delivered has now become an iconic part of the WVN brand.

Outcome

50 million viewers, 3 Emmy nominations, and 1 Emmy win.

Women’s Voices Now has reached more than 50 million viewers across its film library, including 14 million viewers in 2025 alone, with three Emmy nominations and one Emmy win. They continue to grow in viewership and films submitted through their yearly Women’s Voices Now Film Festival.